I turn organic search into a product capability—combining enterprise SEO strategy with behavioral and performance data, custom application development, AI agents, and automation systems built for measurable growth at scale.
I'm Amirhosein Shams — currently SEO Product Manager at Nobitex, Iran's largest cryptocurrency exchange. I started in front-end engineering, moved into SEO in 2019, and now shape organic growth as a product discipline: grounded in user needs, business impact, and measurable product outcomes.
My core specialty is fintech SEO — crypto exchanges, insurance platforms, gold trading, and stock brokerages. Financial search has its own gravity: YMYL scrutiny, regulatory complexity, and trust signals that make every technical decision matter. It's where I move the needle hardest.
My work sits at the intersection of technical SEO, product management, and data analysis. I turn GA4, GSC, BigQuery, crawl, and product data into prioritized roadmaps, experiments, and decision systems—keeping SEO tightly coupled with product, design, data, and engineering cycles.
I also design and develop the applications that SEO teams need: monitoring systems, opportunity models, internal dashboards, specialized AI agents, and end-to-end automations. The goal is not automation for its own sake, but faster insight, better decisions, and repeatable execution across thousands of pages and queries.
Beyond Iran, I've consulted on international projects across car rental platforms, Iranian export brands (saffron, pistachios, and premium agricultural goods), home appliance e-commerce, WordPress themes & plugins, and global cryptocurrency platforms.
A handful of fintech engagements — particularly in gold trading, insurance, and equities — remain covered under NDA and can't be publicly listed.
Lead cross-functional SEO product strategy across product, engineering, data, and content. Translate search and product data into roadmaps, build internal SEO applications and decision systems, and develop specialized AI agents and automations that improve monitoring, analysis, and execution at scale.
Designed and shipped a new site experience spanning wireframes, technical SEO, and content strategy. Built the SEO OKR framework and monitoring automation, contributing to 50% organic traffic growth in six months before moving into SEO product management.
Led a full revamp of SEO strategy: +185% organic traffic, +93% SEO-attributed revenue, 25+ top-3 rankings on competitive hosting keywords. Built Python-based internal tools for keyword clustering, SERP volatility tracking, and LLM-powered content scoring.
Built the first scalable SEO foundation for a product-led SaaS. +140% qualified organic traffic through full-funnel content planning and SERP intent mapping. Developed custom BigQuery + Looker dashboards combining GSC, GA4, and CRM data.
+40% organic traffic in 12 months. Led content team and developer collaboration to ship SEO-friendly content and technical fixes that improved page speed by 50%.
Complete site restructure — UI/UX wireframing, technical migration, SSR optimization, pillar-cluster content architecture, and off-page reportage campaigns.
Built and managed the SEO team. Designed strategy, KPIs, and budgets. Led the redesign, new pillar-cluster structure, and inter-team communication processes with content, product, and technical teams.
+84% non-branded clicks at Wallex, +110% at Phinix. Ran the content team restructure, cross-team alignment, reportage campaigns, and AdWords operations.
+80% non-branded clicks, +69% blog clicks, 2.5× target keyword positions — despite pandemic-related travel declines. Built the content team from the ground up.
Agency side: managed 8+ projects, achieved top rankings for 45+ competitive keywords across varied industries. Where the craft was built.
Built proprietary SEO health scoring covering 40+ KPIs per page. Launched a programmatic SEO system targeting long-tail variants for VPS, WordPress hosting, and domains. An SEO-led Black Friday campaign delivered +290% organic-assisted conversions YoY.
Shipped the new site version from wireframe to launch — technical SEO, content strategy, and MAG publication redesign. Designed the OKR structure for the SEO department and embedded SEO into the product development lifecycle.
Designed SEO-informed product wireframes ensuring semantic structure, indexability, and Core Web Vitals compliance from ideation. Built modular keyword taxonomy tied to user personas and CRM data. Structured content sprints accelerated GTM timelines.
Ran SEO for two crypto exchanges simultaneously. Reshaped the content team structure, aligned technical + social teams around a shared roadmap, and executed external reportage campaigns alongside paid search.
I take on a limited number of consulting engagements each quarter. Crypto, SaaS, marketplaces, hosting — particularly welcome.
amirhoseinshams.ir@gmail.com